BYG Collection
Levis yoga apparel segment Beyond Yoga. I thought about who the consumer could be based off of what I understood about the brand. She’s a coastal California girl. She loves pottery, being with her friends outside, and the surf. She is so cool and I wish I was her.
Color story; fun no?
The Final Line Up
Look 1
3-piece look
Hemp gauze top; semi sheer, wavy decorative stitching for texture and silhouette manipulation
Draped sports bra; butter smooth Nylon/Poly/Spandex blend knit
Woven linen shorts; matches sports bra,sachiko inspired stitching for decorative element, relaxed fit.
Look 2
2-piece set; both same material as Look 1 sports bra
Draped off the shoulder top; compression fit
Capri style yoga pant; elastic waistband, slim bell shape, printed scattered leaf print.
Look 3
2-piece set; Hemp/Poly blend mid weight fleece knit
Light tan brown base color
Hoodie, front zipper, and angled front patch pockets
Printed color swatch all over print; meant to resemble clay slip swatch achieved through layering DTF textures
Look 4
My favorite design
2-piece look
Translucent lightweight hemp knit jersey; draped look
Yellow woven linen shorts;elastic waistband, relaxed fit; clean serged edges rather than folded hem.
I love love love using color!