FP Movement Challenge
To be extremely candid, I did in fact fully crash out the first time I tried to complete this project! This is a challenge apart of the interviewing process for an internship position at URBN. This project focuses on their Free People Movement brand within the performance outerwear section. This was completely outside of my realm of experience as I tend to lean towards designing more avant garde collections. I think the second time around I got it right and actually really love with what I came up with.
Client
URBN
Year
11/25/2025
Initial Sketches